Mobile billboards, truck side advertising, vehicle wraps! Whatever you call them, there are compelling reasons to invest in some for your business.
About Mobile Advertising
Mobile billboards and vehicle wraps, provide an efficient, high-impact, outdoor advertising solution for companies who want to reach their customers in their neighbourhoods.
A study conducted by the Transportation Advertising Council:
- found that 96% of respondents said mobile advertising is more effective than traditional outdoor advertising.
- messages on outdoor mobile billboards have a 97% recall rate.
- approximately 80% of all consumers are out of their homes during the majority of the day from 9am to 3pm.
Outdoor Advertising Magazine & Simmons Fall Study, 2002
- Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards.
- 94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads.
- Mobile Billboards are twice as effective in driving sales vs. static billboards.
Product Acceptance and Research, Inc
- 91% of target audiences noticed text and graphics on vehicle advertising.
- 29% of those surveyed said they would buy more products advertised on trucks.
- 96% of viewers say mobile billboards have more impact than static billboards.
American Trucking Association & 3M
- Americans report spending an average of 15 hours a week in-car, either as driver or passenger.
- Men 18-34, elusive to TV advertisers, have huge exposure to outdoor media.
- Outdoor and radio advertising are very complementary.
American Trucking Association & 3M
We realize that these studies are American but it’s likely reasonable to assume similar stats would apply in Canada. It’s clear to us and it should be clear to you that mobile advertising needs to be a priority in your business marketing budget.
If you want to find out more, feel free to contact us. We are happy to discuss your options.
If you would like to request your FREE, No Obligation Quote, click here.
The Original Vancouver Car Wraps specializes in vehicle wraps, signs, banners, displays, and more. As a local Vancouver based company we’re looking to help BC businesses get more exposure for their business and better advertising value for their dollar using vehicle wraps. The possibilities for your advertising creative are endless.
