Good news does travel fast!
PR Newswire issued a press release in the past year that outlined some very interesting statistics with regards to the advertising business, marketing reach and your business…using car wraps and vehicle graphics.
Compared to traditional forms of advertising, vehicle advertising can reach more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
While these stats are US based, you just cannot ignore the effectiveness of car wraps and graphics to promote your small business and to attract new clients.
Consider these statistics compiled by the Outdoor Advertising Association of America:
- “More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
- One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
- Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
- 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
Need more convincing, read PR Newswire.
